E-Tomato MasterClass & Aperitivo Italiano Promote EU Tomato Excellence in Thailand

Bangkok, 22 January 2026 - Blending culinary craftsmanship with industry dialogue, the Thai-Italian Chamber of Commerce (TICC), in collaboration with the Consortium of OI Pomodoro da Industria – Bacino Centro Sud Italia, represented by President Guglielmo Vaccaro, hosted an exclusive experiential event in Bangkok, highlighting Made in Europe processed tomatoes in the Thai market.

Part of a broader initiative to strengthen the visibility and competitiveness of EU tomato products across key Southeast Asian markets, the program also featured institutional speeches that provided valuable perspectives on European agri-food excellence, sustainability, and market opportunities in the region.

The experience continued with a live cooking demonstration by Chef Jaime “Jimmy” Rojas López, Executive Sous Chef at Anantara Siam Bangkok, who showcased the essence of Italian cuisine through an authentic pasta dish prepared with OI Pomodoro products - a refined expression of Mediterranean simplicity and culinary excellence.

The afternoon concluded with an elegant Aperitivo Italiano, where guests explored the story behind European tomatoes while enjoying a relaxed and convivial networking atmosphere. A curated selection of premium Italian food products and wines completed the experience, offering an authentic taste of Made in Italy excellence.

TICC extends its sincere thanks to all participants, institutional guests, and event partners who contributed to this meaningful dialogue. A special thanks to our valued sponsors: Anticaluna, Italasia, Jagota, Noble Marketing, and Riso Scotti (Thailand), for their precious support.

Through initiatives like this, TICC continues to foster innovation, collaboration, and cultural exchange, strengthening meaningful connections between Europe and Thailand beyond the business sphere.